Posts Tagged ‘Social Media’

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Using Social Media to Your Advantage

July 6, 2012
It seems like every day there is a new social media platform that claims to help non-profits reach new volunteers, donors, or supporters. Instead of scouring the internet for the latest tech news, we’ve put together a list of three must read articles about social media for our partners.

If your organization has not been using social media, or is just starting out, Laura Howe from the American National Red Cross explains the basics of social media in Setting Yourself Up for Social Media Success from the Association of Fundraising Professionals.

One of the hottest and newest social media platforms is Pinterest. Pinterest is a virtual bulletin board of ideas, pictures and thoughts that other individuals and organizations have collected from around the web. NetSquared, an initiative of TechSoup presents 4 Ways to Use Pinterest to Encourage Corporate Volunteerism

Learning the newest technology can feel a lot like learning a foreign language. The Nonprofit Tech 2.0 Blog breaks it down in the articleSocial Media for Social Good: Your Nonprofit Checklist. This article lays out a clear plan and covers a variety of different social media components.

As with any technological advance, an organization should determine its needs in regards to social media. It can become a great benefit to an organization, or a waste of time and resources.

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Calling All Writers!

May 2, 2012
Showcase your  talents by submitting volunteer-centered blog posts  to TiegenK@uwsn.org.  Posts should be about 2-5 paragraphs in length.  A guest blogger will be showcased every week, so keep the material coming!

Write about your first volunteer experience ever, or the time you were a Project Leader during a National Day of Service, or perhaps compile a list of pointers for perspective volunteers… It’s all blog material! Also, please include any photos associated with your story in the submission email as well.

Thank you for your volunteerism, dedication, enthusiasm, and (of course) your composition!

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Calling All Writers!

March 30, 2012
ImageThis month, United Way of Southern Nevada’s Volunteer Center is holding two workshops to help all you aspiring volunteer bloggers out there!  The 90-minute training will introduce you to online blogging, refine your writing skills, and boost your composition confidence.  To register for this fun and informative course, please click on the date you’d like to attend:

Thursday, April 5, 12:00pm – 1:30pm

Wednesday, April 11, 3:30pm – 5:00pm

If you have any questions about the curriculum, please contactTiegenK@uwsn.org.  To check out our blog, click here.
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To Tweet, or Not to Tweet

September 14, 2011

By Tiegen Kosiak

At my previous nonprofit organization in Alabama, we rarely checked our email.  Well, we did, a little bit, to correspond with partner agencies and donors and whatnot, but none of our clients used it, proper email that is.  You see, our clients were high school students that slept with their smart phones as if they were stuffed animals.    These students loved to volunteer, but they hated dedicating the time to checking an actual email account.  However, they were, currently are, and will continue to become more addicted to Facebook and Twitter, the social media sites that have blown up in our instant gratification, short attention span culture.

According to Tim Elmore, author of Habitudes and Generation iY, Millennials—people born between 1984 and 2002—are the country’s largest growing volunteer base.  These young people love to be involved with causes that “make a difference” even if it just involves buying a pair of shoes.  Don’t believe me?  Check out the awesome growth of the seemingly nonprofit company TOMS Shoes, which in fact does turn an incredible profit from kids that want to help other kids by wearing trendy footwear.

However, Millennials aren’t just into volunteerism for appearance sake.  They believe in it, and they’re good at it!  They’re strong-backed, energetic, technologically savvy, and idealistic, which makes them perfect for volunteer opportunities many adults are far too jaded and/or overworked to accept.

So how do you reach this wellspring of volunteer power?  You open a Twitter account and link it to your Facebook!  You @EveryoneYouKnow and become really familiar with #hashtags.  You keep things short and sweet, and you provide a lot of links.  It’s important to make it easy for people to follow along so that they, in turn, follow through with volunteerism, board participation, etc. 

And trust, this campaign isn’t only for those under twenty-seven.  Where youth goes, the masses will follow; they have to.  The Millennial generation challenges the Baby Boomers in size, so to stay in touch with our changing economy and our booming technology, we must adapt to this emerging workforce that, as I said earlier, is obsessed with Twitter and Facebook! #andthatsafact

For a great book on how to best utilize your social media sites, check out The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change by Jennifer Aaker and Andy Smith (with Carlyle Adler